What Is Tawnic?

A tonic is defined as “anything invigorating physically, mentally, or morally.” We took that idea a step further by incorporating elements of awe, to create the name and philosophy behind Tawnic. Applied to what we do, the result is: 

The creation of effective storytelling and striking media content that is invigorating, inspirational, powerful and influential. 

Tawnic Philosophy:

The common industry terminology is, “from concept to completion.” We believe your ideas deserve more than that.

Our Three Step Process:

Inspire:

A successful project can only come about once the inspiration behind it is understood. 

What is the:

• Story behind the song?

• Mission that addresses the cause?

• Solution provided by the product? 

• Need that requires a response? 

In short, the sole purpose of the Inspire phase is to identify the essence of a project. All efforts must be put toward effectively capturing the individual feature(s) that the client desires to communicate. 

Compose:

• Team Composition: The Tawnic team is not comprised of an in-house group of designers with fixed styles and skills. Following the Inspire phase, a team of artists and technicians are carefully selected for their ability to meet the design styles, technical requirements and goals of the individual project. 

• Element Composition: Careful attention is given to location, sound, casting, and creative elements that align with the uniqueness of each project. The Tawnic team will identify the technology and media pathways that will guide the end-user to an understanding of the message the client wishes to convey. 

Propel:

The final step is to drive the essence of the project forward with a finalized production that meets or exceeds goals and expectations and results in the desired outcomes.